A day on the river might seem simple to a guide—rig up, row, adjust depth, switch lures, row some more. You’ve done it so many times before. But to your clients, it’s something bigger: a long-awaited vacation, a bucket-list adventure, or just a hard-earned break from real life.
What we say before and after the trip matters. A lot. It sets the tone, builds trust, and turns a one-time trip into a lasting relationship.
Here’s a simple step-by-step script every guide can follow to keep clients informed, excited, and coming back for more.
Step 1: Confirm
When: Immediately after booking
Why: Shows professionalism and gives peace of mind
What to Say:
Subject: Your Fishing Trip is Confirmed!
Hi [First Name],
Thanks for booking a guided fishing trip with me! I’ve got you on the calendar for:
Date: [Insert Date]
Time: [Start Time]
Meeting Location: [Boat ramp or meeting place with link]All gear is provided unless you prefer your own. I’ll bring water, favorite snacks, and good stories. Let me know if you have any questions between now and then.
Looking forward to it!
Tight lines,
[Your Name]
[Guide Service Name]
[Phone | Website | Social Links]
Step 2: Educate
When: 3–7 days before the trip
Why: Helps clients prepare and sets expectations
What to Say:
Subject: Getting Ready for Your Trip – A Few Tips
Hey [First Name],
Your trip is coming up, and I want to make sure you’re all set. Here’s what to bring:
- Sunscreen & hat
- Water and your favorite snacks
- Weather-appropriate clothing (layers are smart)
- Polarized sunglasses
- Fishing license (get one here: [link])
You are welcome to bring your own gear, of course, but otherwise I’ll take care of the gear, and putting you on fish. Let me know if you have any special requests or dietary needs.
See you soon,
[Your Name]
[Guide Service Name]
[Phone | Website | Social Links]
Step 3: Remind
When: 1–2 days before the trip
Why: Prevents no-shows and reduces last-minute confusion
What to Say:
Subject: Quick Reminder About Your Trip Tomorrow
Hi [First Name],
Just a reminder—we’re all set for your trip on [Date].
Meeting Time: [Time]
Meeting Spot: [Location link]Weather can always change so be prepared with layers… and bring a smile. I’ll have rods rigged and ready.
If anything comes up last minute, call or text me at [your number].
Can’t wait to hit the water,
[Your Name]
[Guide Service Name]
[Phone | Website | Social Links]
Step 4: Thank
When: 1 day after the trip
Why: Builds goodwill and leaves a lasting impression
What to Say:
Subject: Thanks for a Great Day on the Water
Hey [First Name],
Just wanted to say thanks again for joining me on the river. I had such a great time and it was a pleasure spending the day with you. Hope you’re still thinking about [fun moment from the trip or fish caught].
I’ve attached a few photos from the day—feel free to share them around.
Hope to fish with you again soon,
[Your Name]
[Guide Service Name]
[Phone | Website | Social Links]
Step 5: Review
When: 2–3 days after the trip
Why: Builds online trust and boosts bookings
What to Say:
Subject: One Quick Favor
Hi [First Name],
If you enjoyed your trip, I’d really appreciate a quick review. It helps me more than you know. Just click the link below—it only takes a minute:
[Google Review Link]
Thanks again, and let me know when you’re ready for round two!
[Your Name]
[Guide Service Name]
[Phone | Website | Social Links]
Step 6: Reengage
When: 4–6 weeks after the trip
Why: Keeps you top-of-mind and encourages repeat bookings
What to Say:
Subject: Let’s Do It Again—This Time With a Discount
Hey [First Name],
I was thinking about our trip and figured it’s about time for another one. Fall fishing is heating up, and I’d love to get you back out there.
If you book in the next week, I’ll knock [10% or $50] off your next trip. Just use this coupon code when you book: [Coupon Code]
Here’s the link to the booking calendar: [Booking Link]
Let’s chase ‘em again soon,
[Your Name]
[Guide Service Name]
[Phone | Website | Social Links]
Final Cast
Good fishing guides know how to read water. Great ones know how to read people, too—and how to keep them coming back.
By following this simple email script, you’re not just keeping things organized—you’re building trust, delivering value, and creating the kind of experience folks remember (and rave about).
And that’s how you fill the boat—with fish and customers—season after season.